HTC Featuring Iron Man (Robert Downey Jr) ‘Here’s to Change” HD
In my search to learn more about digital storytelling I have come across an HTC advertising campaign. This is a professional example of a digital story that is produced to inform the audience of a product. HTC is going big here using Robert Downey Jr and other Hollywood actors to let us know of their brand.
This is a memorable story because it uses the acronym HTC for many different things such as “Hot Tea Catapult.” This ad is so engaging, unless you watch really closely, you will not notice the many characters in the this digital story are using HTC devices in the background.
Using Jason Ohler’s Assessment traits, I chose to evaluate this digital story using Story, Originality/Voice/Creativity and Presentation/Performance. I enjoy these more inventive advertisements that use digital stories. The message is closely adhered to in a really fun and inventive way. The message, HTC, is an acronym for many different things throughout the story. Watch closely, the voice of HTC is woven tightly in the entire presentation.
|How well did the story work? This trait can address structure, engagement, character transformation or any of the other qualities of story discussed in Part II. In fact, an entire rubric can be devoted to evaluating the quality
|The story works well. A helicopter scene to open is attention grabbing and the introduction of the HTC brand and devices are smoothly added into the background. The use of an acronym, HTC, adds to the engagement by providing humor and just plain ridiculousness. The story has the audience actively thinking about HTC by the conclusion.|
|Originality, voice, creativity
|How creative was the production? Did the student exhibit an original sense of voice and a fresh perspective?
|Using HTC as an acronym for many different things is original and creative. Using narration that is backed up with inventive visuals the voice of HTC is heard. The HTC voice shares several things about its devices such as the use of the camera or listening to music that is loud and clear enough to engage the Hipster Troll Carwash.|
|Presentation and performance
|How effective was the student’s actual presentation or performance? This includes burning a DVD, posting the story on the Web site effectively, performing it before an audience, or whatever the assignment required.
|The presentation is Hollywood quality. The pacing, music, special effects, Hollywood actors, and many other aspects are professionally managed. The presentation is successful at informing the audience of HTC and its products.|