My passion is graphic design, and in recent years I have found myself in an instructional design career path. I began this journey working as a Graphic Designer for MGM Resorts International, which I often refer to as my glamour job. Why? The attention and experience was unmatched! Eventually, I was led to internal communications where I was asked to lend my graphic design toward instructional design. I have happily accepted my new career path where I love to apply my graphic design skills and background to the learning materials I compose.

As a Graphic Designer who later worked in a career as an Instructional Designer, has proven some challenges, which is what led me to the TED Talk by David Kelley, one I found so inspiring. He brings up some great examples of how design affects individuals and how he too has faced significant challenges. He makes a firm decision to engage in a positive manner and help people realize, that despite challenges, we are creative beings.


David Kelley brings up the concept of Guided Mastery.

Using feedback to continually improve and become the master of something that challenges you.”

In my case, the challenge is making a case for exploring and pushing the boundaries of graphic design when composing instructional materials. I appreciate when David Kelley mentions how an interaction in life can convince someone, even an executive with a blackberry, that they may no longer be creative. I often invite feedback from executives, which I then use to help them see that they too are creative. I won’t accept an excuse like, “I’m just not the creative type.” Their feedback is important in designing materials that are engaging, but that also deliver accurate content. In these interactions there is less time spent defending design decisions and more time used implementing and trying new things as a designer. Another great outcome is when people have discovered that they are still creative. Allowing them to see the world from a new perspective, leading to improvement in how teams are managed.

Self Efficacy – “The sense you can change the world and that you can attain what you sent out to do.” –David Kelley

 Similar to the example provided by David Kelley, a Medical Device Designer Doug Dietz observed how a little girl feared the MRI machine, so he designed and made an adjustment to better engage and comfort patients. I always try to go through a very similar process. I understand that it is very important to understand my peers, audience, stakeholders, and executive leadership. I have to be empathetic, to understand how and what I design will affect all users and peers.

For me this was a very powerful presentation. David Kelley has faced hardship and after watching his TED Talk I was inspired even more to pursue my creative endeavors as I continue to design learning content for various participants. This presentation by David Kelley has provided the confidence to maintain my creative attitude, and has also helped me inspire others to think creatively.

Using the assets provided by Jason Ohler I chose to evaluate this presentation using Story, Originality/Voice/Creativity, and Citations. I feel that David Kelly could improve on this presentation by implementing additional multi media. He speaks about creativity and convincing others that they are creative. I think it would be interesting to engage the audience in a creative exercise. Overall, I feel that David Kelley is genuine and sincere in his presentation, even using personal stories. I really liked how he involved the human element throughout.





How well did the story work? This trait can address structure, engagement or character transformation.


The story worked well and involved a human element that involved deep emotion. I believe it was appropriate although it could feel a bit heavy for some participants.
Originality, Voice, Creativity




How creative was the production? Did the student exhibit an original sense of voice and a fresh perspective?


David Kelley was original and his voice was sincere in tone. I feel that the production overall could have been more creative given the content.
Citations, permission




Has everything that is not original been credited? Have permissions been obtained where necessary? Do citations appear in the format required by the project?


David Kelley cited several sources and gave appropriate credit or material that was not his own.